TikTok is forging new partnerships with popular streaming services, such as Spotify, Amazon Music, and Apple Music
TikTok partnership to introduce a groundbreaking feature. This addition allows users to seamlessly save the songs they discover on TikTok directly to their preferred streaming music apps. The collaboration comes at a time when TikTok’s influence on music charts and artist discovery is on the rise.
The “Add to Music App” Feature:
TikTok’s innovative “Add to Music App” feature will be prominently displayed as an “Add Song” button next to a track’s name at the bottom of TikTok videos in the For You Feed. Users can now effortlessly save their favorite tracks to their streaming music app of choice. Upon the first interaction with this feature, users can set their preferred default music service.
Integration with Spotify:
For Spotify users in the U.S. and the U.K., the saved songs will be directed to the “Liked Songs” playlist. This feature can be accessed not only during the initial setup but also on the Settings page under “Music.” Spotify plans to expand this functionality to more markets over time.
Amazon Music Integration:
Amazon Music listeners in the U.S. and U.K. will also enjoy a similar experience, with TikTok songs added to a designated “TikTok Songs” playlist or a playlist of their choice. However, on Amazon Music, this feature is exclusive to Prime members and Amazon Music Unlimited customers.
Apple Music Inclusion:
While Apple Music was initially undisclosed in TikTok’s press release, it has been confirmed to be part of the feature. Apple Music users can seamlessly save TikTok-discovered songs, further enhancing the integration between the two platforms. Notably, this feature is available only to Apple Music’s paid subscribers.
Technical Requirements:
To utilize this feature, users must ensure both the TikTok app and their streaming music app are updated to the latest versions. Spotify emphasizes that the feature is now available on both its iOS and Android apps, enhancing the overall user experience.
TikTok’s Strategic Partnerships:
The collaboration between TikTok and streaming services underscores commitment to enhancing user experience and music discovery. As expands its influence globally with TikTok Music, its parent company, ByteDance, is simultaneously venturing into the competitive streaming music industry.
TikTok’s “Add to Music App” feature represents a significant leap in bridging the gap between music discovery on TikTok and consumption on streaming platforms. The seamless integration not only benefits users but also creates additional value for artists and rightsholders. TikTok’s strategic partnerships with streaming giants affirm its position as a powerhouse for music discovery and promotion, fostering engagement within its global community. The feature is currently being rolled out in the U.S. and U.K., with plans to expand to more markets in the future.
