MessageBird Evolution: Unveiling “Bird” and Strategic Pricing Revolution
MessageBird, the renowned Dutch cloud communications software company, has embarked on a transformative journey by rebranding itself as “Bird.” This strategic shift comes hand in hand with a bold move to dramatically slash prices, positioning the company aggressively against its U.S. counterpart, Twilio.
In a recent blog post hosted on the freshly launched www.bird.com, CEO Robert Vis outlined the company’s commitment to capturing a more significant market share. The key strategy involves reducing prices to the extent that their margins now hover at zero. This bold pricing revolution aims to not only enhance competitiveness but also make Bird’s services more accessible, aligning with their broader expansion goals.
Comprehensive Communication Solutions
Bird specializes in providing companies with a holistic solution for managing communications across diverse channels, including messaging apps, phone calls, video calls, online chats, and email. This comprehensive approach offers businesses a seamless platform for engaging with their consumers.
Insider sources revealed that Bird reported an EBITDA of approximately 80 million euros ($87 million) in 2023. Looking ahead, the company is actively exploring the prospect of going public with an IPO on the Euronext stock exchange, with potential plans for 2024 or 2025.
In a noteworthy move in 2021, Bird secured substantial funding, raising $800 million from investors such as Eurazeo, Tiger Global, and Owl Rock. Further underlining its commitment to growth and innovation, the company made a significant acquisition, purchasing email giant SparkPost in a deal valued at $600 million. These strategic developments showcase Bird’s dedication to remaining at the forefront of innovation in the dynamic cloud communications sector.
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