In a strategic move unveiled on Thursday, MessageBird, a leading Dutch cloud communications software company, has undergone a significant transformation, rebranding itself as “Bird.” Simultaneously, the company has rolled out an assertive pricing strategy aimed at substantially undercutting its U.S. counterpart, Twilio (TWLO.N). CEO Robert Vis detailed this paradigm shift in a comprehensive blog post accessible on the company’s freshly adopted domain, www.bird.com. Vis emphasized the company’s resolute commitment to this aggressive pricing strategy, pushing margins to zero to secure a more considerable market share.
In response to inquiries, a spokesperson for MessageBird declined to provide additional comments, directing attention back to the comprehensive information disclosed in the blog statement. Bird specializes in empowering businesses to seamlessly manage consumer communications across diverse channels, including messaging apps, phone calls, video calls, online chats, and email.
Financial Triumph: Bird Reports Strong EBITDA and Contemplates IPO
Insider sources disclosed that in the fiscal year 2023, Bird reported a robust EBITDA of around 80 million euros ($87 million). Looking ahead, the company is actively considering an initial public offering (IPO) on the Euronext stock exchange, with potential timelines tentatively set for either 2024 or 2025.
A pivotal moment from 2021 underscores Bird’s financial prowess, securing an impressive $800 million in funding from key investors, including Eurazeo, Tiger Global, and Owl Rock. Additionally, the company strategically expanded its portfolio through the acquisition of the email giant SparkPost, sealing a significant deal valued at $600 million.
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