Google In a response to Amazon’s recent incorporation of generative AI for advertisers
Google is unveiling a suite of generative AI product imagery tools for advertisers in the United States. With the introduction of the AI-powered Product Studio, merchants and advertisers gain the ability to harness the power of text-to-image AI capabilities to effortlessly generate new product visuals at no cost, simply by entering a textual prompt describing the desired image.
This feature offers versatility, allowing users to perform straightforward tasks like altering the background color behind product images or creating a solid backdrop. It can also cater to more advanced needs, such as requesting a specific setting for a product. For instance, Google initially suggested that a skincare company could ask for seasonal imagery, such as a product “surrounded by peaches with tropical plants in the background.” Now, the same company could request a winter-themed image, with the product “resting on snow surrounded by pine branches or pinecones.” Furthermore, Google’s generative AI model can enhance low-quality images without necessitating a reshoot and can seamlessly eliminate distracting backgrounds.
By providing AI-powered imagery capabilities
businesses of all sizes can effortlessly produce professional-grade images to accompany their advertisements, eliminating the need for recurrent and expensive photography sessions. This feature is expected to complement a company’s existing product photography, allowing them to reuse assets for various campaigns, including seasonal promotions or theme-based advertising, without replacing their original photoshoots.
The availability of this feature extends to all users of Merchant Center Next in the United States and is accessible through the Google and YouTube apps on Shopify, with the rollout commencing today.
This AI feature is launched in conjunction with several other additions for merchants, including a “small business” designation for Google Search and Maps, which will spotlight brands that identify as small businesses to customers. Google will automatically add this attribute to some listings based on factors like the number of products they offer or their web traffic. Businesses also have the flexibility to add or remove this attribute from the Merchant Center or their Business Profile at any time.
Additionally, the update will provide customers with information such as ongoing deals, shipping and return policies, customer service details, and ratings and reviews. Some of this information is already shared with Google through Merchant Center, but it will now be supplemented with authoritative data from across the web. This enhanced panel has facilitated over 2.3 billion connections to U.S. businesses monthly in 2022, encompassing phone calls, directions requests, bookings, and reviews. The updated panel will be rolled out later this month.
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