LinkedIn is poised to achieve a significant milestone by reaching 1 billion users this month. However, the platform isn’t resting on its laurels. Today,is unveiling its latest venture into the realm of artificial intelligence (AI), introducing personalized content digests and content creation assistance for its users.
These new AI tools will debut as exclusive features for Premium users, who subscribe to additional services.
LinkedIn will seamlessly integrate into three key areas of the platform:
1. Elevating Your Feed:
Users can harness the power of AI to enhance the relevance of content in their feed, tailoring it to their specific interests.
2. Streamlining Article Digestion:
LinkedIn’s AI technology can simplify the process of summarizing linked articles and facilitate the creation of insightful comments when sharing these articles.
3. Optimizing Job Searches:
Whether you are a job seeker or a recruiter, AI can efficiently compose responses and initiate contact with potential candidates.
strategy is to monitor the adoption and utilization of these AI tools before contemplating a broader rollout. Gyanda Sachdeva, VP of product management at LinkedIn, remarked, “We anticipate immediate value for Premium users, who are notably motivated.” Furthermore, the company has set its sights on expanding generative AI to various media formats, including videos.
These AI features are powered by OpenAI, which is now 49% owned by Microsoft. LinkedIn leverages OpenAI APIs, encompassing Large Language Models and GPT-4, and combines them with its exclusive dataset to generate personalized AI-driven content for its users. When two different users access the same article, the AI tool takes into account their professional backgrounds and prior interactions on the platform to deliver tailored summaries or comments.
LinkedIn harbors several objectives for incorporating these AI tools. Firstly, it strives to increase user engagement, especially considering that LinkedIn users often maintain a professional persona, limiting casual interaction. These tools aim to stimulate user activity and interaction.
Secondly,determined to remain at the forefront by infusing AI into its platform as technological advancements unfold. AI is in high demand among users across various digital services.
Lastly, LinkedIn is focused on fortifying its Premium subscription business, a growing revenue stream. By introducing AI-powered features, the company aspires to enhance the value proposition of Premium subscriptions and sustain its financial growth.
LinkedIn’s venture into AI, while ambitious, underscores its commitment to evolving and remaining competitive as it enters its third decade in the business world. Not only does generative AI spark user engagement, but it also unlocks doors to a plethora of other applications, making LinkedIn an even more appealing platform for networking and gaining valuable insights.
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