Texts.com finds itself in a pivotal position under the ownership of Automattic
In the ever-evolving landscape of digital communication, Texts.com finds itself in a pivotal position under the ownership of Automattic, as Apple intensifies its crackdown on rival Beeper. Matt Mullenweg, the visionary behind Automattic, sees this as an opportune moment for Texts.com to flourish in a tech environment that is shifting back towards open web standards.
Mullenweg reflects on the era of closed ecosystems that emerged with the advent of the iPhone, where tech giants like Google, Meta, and ByteDance gained dominance in ad-supported markets. However, he observes a resurgence of openness on the web, with platforms like Tumblr and WordPress gaining traction once again. The pendulum, Mullenweg notes, is swinging towards more open standards, a shift he enthusiastically embraces.
Texts.com, a messaging app acquired by Automattic, aligns with this vision of openness. Mullenweg emphasizes the app’s compatibility with various business models, subtly challenging the perspective of Apple and others. The app’s unique feature lies in operating entirely on the user’s device, detached from the company’s servers, ensuring continuous functionality even if servers go down.
Mullenweg anticipates a favorable climate , citing upcoming EU regulations like the Digital Markets Act (DMA), which mandates messaging interoperability. He sees a parallel trend in the U.S., with increased scrutiny on the unchecked power of Big Tech. While not explicitly supporting specific bills, Mullenweg asserts Automattic’s commitment to user freedom and hints at WordPress’ influential role in shaping the open web’s trajectory.
For Mullenweg, the acquisition of Texts.com represents a strategic move into a third major market beyond publishing and commerce. He envisions communication as a fundamental human right, advocating for free, encrypted, and open-source messaging that empowers users.
Texts.com, born out of personal necessity, caught the attention of multiple suitors, including OpenAI and Superhuman. Ultimately, Automattic emerged as the ideal fit. Founder Kishan Bagaria initially sought acquisitions but found Automattic’s vision compelling during discussions with Mullenweg.
Looking ahead, Texts.com contemplates experimenting with a freemium model for its app, currently priced at $15 per month. This shift comes as competitor Beeper makes its iMessage-on-Android app free in response to Apple’s challenges. Mullenweg defends Texts.com’s App Store compatibility, expressing confidence in its adherence to guidelines.
In Mullenweg’s eyes, Texts.com’s impact could transcend Automattic’s history in online publishing. He envisions a messaging platform that touches billions, emphasizing that “everyone messages.” As Texts.com prepares for its public release, Mullenweg believes there has never been a more opportune time for such an innovative communication tool.
